Digital Marketing with Generative AI Course

Digital Marketing with Generative AI Course Overview

This comprehensive course in Digital Marketing with Generative AI provides participants with the essential skills to excel in the fast-paced digital landscape. Covering both foundational and advanced topics, the curriculum enables students to leverage AI tools effectively within digital marketing strategies.

Learning Outcomes:

• Generative AI Mastery: Utilize tools like ChatGPT to create engaging content and enhance customer experiences.
• Social Media & Content Marketing: Develop powerful strategies for social media optimization and content marketing.
• SEO & PPC Expertise: Gain in-depth knowledge of search engine optimization (SEO) and paid advertising (PPC).
• Email Marketing Proficiency: Learn to design and execute targeted email campaigns.
• Hands-On with Google AdWords & Media Planning: Acquire practical skills in media planning and Google AdWords.
• Paid Media Insights: Understand paid media strategies for platforms like Meta (Facebook/Instagram) and Google.

Syllabus:

1. Social Media Optimization

   • Learn strategies to boost engagement and reach.
   • Explore content creation and curation across various platforms.
   • Master the analysis of social media metrics.

2. ChatGPT & Generative AI

   • Overview of AI in marketing.
   • Practical applications of ChatGPT for content generation.
   • Ethical considerations and best practices.

3. Search Engine Optimization (SEO)

   • Dive into on-page and off-page SEO techniques.
   • Conduct effective keyword research and analysis.
   • Utilize tools for tracking and optimizing SEO performance.

4. Content Marketing

   • Develop a content strategy aligned with business goals.
   • Understand various content formats (blogs, videos, infographics).
   • Discover distribution channels and measure content effectiveness.

5. Email Marketing

   • Build and segment email lists.
   • Craft impactful email campaigns.
   • Analyze campaign performance and ROI.

6. Media Planning

   • Explore media buying and planning strategies.
   • Allocate budgets effectively and learn ad placement techniques.
   • Monitor and adjust campaigns for optimal results.

7. Google AdWords

   • Set up and manage Google Ads campaigns.
   • Grasp bidding strategies and ad formats.
   • Analyze and optimize ad performance.

8. Paid Media – Meta & Google

   • Craft successful campaigns on social media and search engines.
   • Master audience targeting and retargeting strategies.
   • Measure success through analytics and reporting.

9. PPC (Pay-Per-Click) Advertising

   • Understand PPC fundamentals and its role in digital marketing.
   • Create compelling ad copy and landing pages.
   • Track and optimize PPC campaigns effectively.

Why Join Us?

• Industry Leaders: Learn from experts with real-world experience.
• Job Assistance: Access dedicated support for job placement.
• Personalized Mentorship: Receive one-on-one guidance throughout your journey.
• Certifications: Earn Google and Meta certifications to boost your credentials.
• Paid Internship: Gain practical experience while earning an income.
• Exclusive Webinars: Engage with industry experts through interactive sessions.
• Freelance Income Potential: Discover how to earn up to ₹90,000 per month freelancing.

Enroll now to elevate your digital marketing career and gain a competitive edge!